The latest Digital news and updates from Pratt Digital, the Paid Search and Paid Social Experts No images? Click here Digital UpdateWe hope you are all doing OK. Firstly we'd like to say a big thank you to all our clients, partners and suppliers for your continued business and support over the past few months. It really means a lot to us. The impact of Covid is transforming the digital landscape. The sudden acceleration in digital adoption is creating new challenges and opportunities for many businesses and those working in the digital sector. As we head into October, here are a few digital updates and resources to help you keep ahead of the game. And, as we like to finish on a high, we'd like to introduce you to our latest team member! Google limits Search Term ReportFor user privacy reasons Google will stop including 'low volume' search queries in its search terms report, used to see which search terms are triggering ads and to refine search traffic. Fewer search queries should in theory make the report easier to review. However we'll be keeping a close eye on campaign performance as there is currently no guidance on how Google will set the 'low volume' threshold. Having less visibility or control over which terms are triggering ads makes us feel a little twitchy. And we are not the only ones, according to Search Engine Land this could 'potentially make millions in ad spend invisible to advertisers'. Lookalike targeting and remarketing to video viewers. Finally! And if that's not enough progress to make you dizzy, check out their new Conversation Ads Similar to Facebook Message Ads, you can preset qualifying questions and use lead gen forms to collect data. It won't be news that online buying decisions are no longer linear. Our online journeys are complex and messy, with multiple and often repetitive touchpoints as we research, evaluate and hone our decisions. Research from the Consumer Insights Team at Google, explores what happens in the space between trigger and purchase. They have identified 6 key cognitive biases that influence our behaviour when buying or making decisions online. Decoding Decisions is a great read for advertisers wanting to test new strategies in the 'messy middle'. Digital Services Tax to be passed onto Google's UK Advertisers.From 1st Nov 2020, Google will apply a 2% levy to all UK ad spend, effectively passing on the new Digital Services Tax, directly onto its advertisers. As many reduce their monthly Google ad spend to cover the tax within their existing budget, Facebook and Microsoft are likely to follow suit. Say Hello to OmairWe are delighted to welcome Omair to our team. Originally from Karachi, he holds a Masters in International Business & Management and has over 6 years experience in the Digital Sector. With a particular focus on e-commerce marketing, he is fully certified in the ways of Google. Omair currently lives in Kent with his wife and 'angelic' daughter. He loves to travel and is a keen sports fan. Lester can't wait till the office opens again as he'll finally have someone for those watercooler footie conversations 😂 To find out more about our Digital and Paid Search services, |